The King s Speech Analysis - 1301 Words

Basic Information The King’s Speech was released in the United States in 2010 with its world premiere September 6, 2010, at the Telluride Film Festival in the United States according to imdb.com. The movie was produced by See-Saw Films, Weinstein Company, The UK Film Council, Momentum Pictures, Aegis Film Fund, Molinare Investment, Film Nation Entertainment, and Bedlam Productions. The director Tom Hooper won the Best Director Academy Award for this movie. David Seidler who also overcame a stammer wrote the film. Colin Firth plays the main character King George VI. Helena Bonham Carter plays his wife, Queen Elizabeth. Geoffrey Rush plays Lionel Logue, the speech therapist, helping King George overcome a stammer. A theme of the†¦show more content†¦He speculates after he is dead, David (Edward VIII) will ruin himself in 12 months. His father is impatient with him and barks at him to relax, take his time, and do it! Bertie later plays the recording given to him by Lionel and he ars the flawless reading. The next scene Bertie and Elizabeth are back in Lionel’s office to negotiate his treatment. They ask Lionel to concentrate on the mechanics of the stammer and avoid â€Å"personal nonsense†. Lionel disagrees and says dealing with the mechanics is only dealing with the surface of the problem. Bertie asks Lionel to assist with minor events and they arrange to meet every day. Lionel uses unexpected techniques and after revealing some of his childhood pressures they develop a friendship. The film shows several exercises and speeches with the King and jumps ahead to 1936. King George the V is dying and both Bertie and David have been summoned to their father. David complains that his father dying complicates things with is mistress, Miss Wallace Simpson. He makes his mother’s guest wait for dinner while he is on the phone with his mistress. King George V dies that night and Edward VIII becomes King, he says â€Å"now I’m t rapped†. Bertie meets with Lionel and opens up about the passing of his father and reveals intimate details of his life. He tells that his father’s last words were â€Å"Bertie has more guts than the rest of his brothers put together†. Additionally,Show MoreRelatedRhetorical Analysis Of Martin Luther King s Speech1460 Words   |  6 Pagesrhetorical analysis asks us to look not only at what a text says, or the meaning of the text, but also at how that meaning is created in the text. For this assignment, I want to challenge you to not just analyze the â€Å"ethos, pathos, and logos† of a text, but to delve deeply into how the text moves us to identify with its message, and to think, feel, or act in a specific way. One of the reason why this text became the most popular text of our century. First of the speaker Martin Luther King Junior deliverRead MoreRhetorical Analysis Of King George Vi s Speech1277 Words   |  6 Pageshands of a small group of powerful men. Angered by this, L. Sergius Catilina delivered a speech to persuade a private group of people to elect him as consul so he could be the leader of a rebellion against this small group. Like Catiline’s speech, King George VI’s speech that declared war on Germany before World War II was delivered during a time of chaos. Delivered by radio to his subjects, King George’s speech reached far and wide in order to persuade people to help stabilize the world before enteringRead MoreRhetorical Analysis Of Martin Luther King s Speech1018 Words   |  5 PagesOn August 28, 1963, Martin Luther King, Jr. stood in front of hundreds of thousands of people on the steps of the Lincoln Memorial and delivered his influential â€Å" I Have a Dream† speech. King, a significant figure in the Civil Rights Movement, ignited activists across the nation that day as he encouraged and inspired his supporters to protest the injustice African-Americans experienced in their environment. Dr. King’s speech, efficacious for the use of rhetorical devices to demonstrate the necessityRead MoreEssay on Critical Analysis of Martin Luther King, Jr.s Speech1674 Words   |  7 PagesCritical Analysis of Martin Luther King, Jr.s Speech Introduction In this critical analysis I am going to look at Martin Luther King, Jr and the I have a dream speech. Martin Luther King, Jr is very distinguished due to the many outstanding achievements he accomplished throughout his life. He was an American clergyman and he accomplished the Nobel Prize for one of the principal leaders of the American civil rights movement. Kings defiance to segregation andRead MoreAnalysis of Martin Luther King ´s Speech: I Have a Dream1309 Words   |  6 Pagesthe late 1950’s through the 1960’s, however; Tricia Andryszewski informs her readers that Black Americans had been working for change since before the civil war, but mainly beyond. Some of the most prominent civil rights leaders include Martin Luther King Jr., Rosa Parks, Malcolm X, Philip Randolph, and Bayard Rustin. The two main goals of the civil rights activists being, equal rights and treatment for all races. As a result, the â€Å"I Have a Dream† speech was written by Martin Luther King, Jr., a manRead MoreAnalysis Of Martin Luther King s I Have A Dream Speech, And Patrick Henry s Speech852 Words   |  4 Pagesof happiness; as well as providing jobs for the working citizens of America. Evidence of these claims are found in these four works: The Declaration of Independence, The Declaration of Sentiments, Martin Luther King’s â€Å"I Have A Dream† speech, and Patrick Henry’s Speech to the Virginia Convention. In the Declaration of Independence, created by 5 and signed by 56 delegates of the United States government, it is written â€Å"We hold these truths to be self-evident, that all men are created equal, that theyRead MoreAnalysis Of Martin Luther King s I Have A Dream Speech Essay1756 Words   |  8 PagesA Primitive Action In Martin Luther King’s I Have a Dream Speech, he states â€Å"I look to a day when people will not be judged by the color of their skin, but by the content of their character†, this appeal to the emotions that judging based on a person’s race is wrong. For this reason altering affirmative action in higher education admission will be discussed since it creates a perpetual racial preference in admission. Affirmative action is controversial due to its issue of whether today’s generationRead MoreAnalysis Of Martin Luther King Jr s I Have A Dream Speech1480 Words   |  6 PagesMovement, Martin Luther King Jr s I Have A Dream speech was broadcasted across the nation and heard by millions of Americans on August 28, 1963. Throughout the decades, many have promoted the importance of racial equality in America. Leaders such as William J. Clinton, Barack Obama, and George W. Bush have contributed to modern social movements by, doing as Dr. King himself, giving speeches to varying audiences concerning the issue of racial inequality. Above all, Martin Luther King Jr made the strongestRead MoreAnalysis of Dr. Martin Luther King, Jr.s I Have A Dream Speech619 Words   |  3 Pages Dr. Martin Luther King Jr. delivered one of the most famous speeches of all time to an audience of more than 200,000 civil rights supporters on the steps of the Lincoln Memorial. In his, â€Å"I have a dream† speech, King addressed his encouragement of white and black people working together to achieve racial peace and harmony. He especially wanted to teach the young blacks that equality could be gained through the use of non-violence. The main reason King used nonviolenceRead MoreRhetorical Analysis of Dr. Martin Luther King, Jr.s I Have A Dream Speech915 Words   |  4 Pages Dr. Martin Luther King delivered his I Have a Dream speech to the thousands of African Americans who had marched on Washington, D.C. at the height of the Civil Rights Movement. The date of the speech was August 28, 1963, but it is one that will live for generations. Of course his purpose was to convince his audience on several fronts: he sought to persuade the black community to stand up for the rights afforded them under the Constitution, and he also sought to

The Resaons for Eating Disorders - 1640 Words

Imagine waking up every morning, struggling to get out of bed and hating to look at yourself in the mirror. Girl’s will look into the mirror for hours and criticize every last inch of their body with the words â€Å"fat, ugly, worthless† echo in their head. They think their body isn’t good enough and want to look skinner like the other woman in magazines or people they see on TV. The media has a big part in self-image toward young woman. The message being sent to these women on the media is that they are not pretty enough or thin enough. Which results in people having an eating disorder. According to the National Eating Disorders Association (NEDA), as many as 60 percent of children between ages 6 and 12 worry about weight gain, and half American teens think they’re overweight. (Turner, 2014) Girls want to lose huge amounts of weight because they think they will feel prettier when all there doing is damaging the inside of their body. Among adolescent girls, 1% to 3% have bulimia and 1% have anorexia. Only 5% to 15% of all people with anorexia or bulimia are male. (Harris, 2004) Most young females and males go through some type of eating disorder. A study in the Archives of General Psychiatry found that more than half a million teens have an eating disorder. (Turner, 2014) Most women began to have an eating disorder due to stress, depression, and anger. An eating disorder is an emotional and physical addiction, not only does it control your body, it also controls your mind as

I in the Mind Essay Example For Students

I in the Mind Essay PL 120: Philosophy of Human Nature3/1/04I in the MindI. IntroductionI think, therefore I am (Abel, 194). At first glance this statementcould be passed over; yet it is the idea that it poses that has led it tobe the most debated of Philosophys many questions. After muchdeliberation, Rene Descartes came to the conclusion that I am, I exist(Abel, 195). But what is this I that Descartes speaks of in his secondmeditation? Descartes believed this I to be something non-extended, thatis to say it is nonphysical. I believe that parts of the I arenonphysical, but since we are physical by nature not everything of the Ican be explained in a nonphysical way. II. ExpositionIn Rene Descartes Meditations on First Philosophy he argues, as adualist, that there is both a mind and a body, but before he came to thisconclusion he first had to determine his own existence. This was achievedin this second meditation by realizing that is possible he was deceived asto having a mind and body. After he discovers his ability to doubt and tounderstand, he is able to prove his required existence as a consequence. What we doubt or understand may not ultimately correspond, but we can neverbe uncertain that we are in the process of thought and therefore we proveour existence as a thinking thing (Abel, 196). In his fifth and sixth meditations, Descartes relies on the existenceof a non-deceiving God to show that the world exists. He uses a dreamargument, in which none of our ideas are caused by external objects and areinstead simply put there by God. Andsince they are put there as such, it is possible the objects do not exist. Or it is possible that a demon may be trying to deceive us and is simplytrying to get us to perceive things that are not really there. But becauseGod is all-perfect he would not deceive us in this way. Since God is not adeceiver, it is quite clear that he does not transmit the ideas to meeither directly from himself, or indirectly via some creature whichcontains the objective reality of the ideas not formally but onlyeminently, therefore, that which we perceive in the physical worldactually exists (Abel, 201). Descartes believed that if he could clearly understand one thing,then it must be distinct from something else, there by making two thingsdistinct. He used this principle to show that the mind is distinct from thebody and that it can exist without it. Since he can conceive both the mindand the body as distinct, means that they can exist independently of eachother; yet they are closely intermingled with each other, as seen with suchfeelings as hunger or thirst. For if it was just the body perceiving thehunger or thirst, it should have an explicit understanding of the fact,instead of having confused sensations of hunger and thirst. For thesesensations of hunger, thirst, pain, and so on are nothing but confusedmodes of thinking which arise from the union and, as it were, interminglingof the mind with the body (Abel, 201). III. ChallengeThe two greatest challenges to Descartes theory of the mind is howthe nonphysical I, can be related to the physical body. This challenge isknow as the mind-body problem and has plagued philosophers for centuries. And the second challenge isthe materialist view that the I is simply part of the brain and thatthere is no nonphysical mind. .u88a6b26e257ba2787b1c7532cdfdadfc , .u88a6b26e257ba2787b1c7532cdfdadfc .postImageUrl , .u88a6b26e257ba2787b1c7532cdfdadfc .centered-text-area { min-height: 80px; position: relative; } .u88a6b26e257ba2787b1c7532cdfdadfc , .u88a6b26e257ba2787b1c7532cdfdadfc:hover , .u88a6b26e257ba2787b1c7532cdfdadfc:visited , .u88a6b26e257ba2787b1c7532cdfdadfc:active { border:0!important; } .u88a6b26e257ba2787b1c7532cdfdadfc .clearfix:after { content: ""; display: table; clear: both; } .u88a6b26e257ba2787b1c7532cdfdadfc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u88a6b26e257ba2787b1c7532cdfdadfc:active , .u88a6b26e257ba2787b1c7532cdfdadfc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u88a6b26e257ba2787b1c7532cdfdadfc .centered-text-area { width: 100%; position: relative ; } .u88a6b26e257ba2787b1c7532cdfdadfc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u88a6b26e257ba2787b1c7532cdfdadfc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u88a6b26e257ba2787b1c7532cdfdadfc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u88a6b26e257ba2787b1c7532cdfdadfc:hover .ctaButton { background-color: #34495E!important; } .u88a6b26e257ba2787b1c7532cdfdadfc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u88a6b26e257ba2787b1c7532cdfdadfc .u88a6b26e257ba2787b1c7532cdfdadfc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u88a6b26e257ba2787b1c7532cdfdadfc:after { content: ""; display: block; clear: both; } READ: There Is A Lot To Say About The Battle Of Gettysburg. Many People Wond EssayBoth challenges pose equally difficult problems to Descartes theory. Descartes response to the mind-body problem was that the mind and bodywere closely joined and interacted at the pituitary gland in the brain(Abel, 200).This explanation does not make much sense, since it there is noway for the nonphysical (mind) to interact with the physical (body/brain),at least not as how Descartes explained it. Descartes response for thematerialist view was that the mind must be nonphysical because the onlything you can be sure of is that you are able to use your mind to think andyou dont need a body for that because they are independent of each other. IV. Defense of ThesisParts of the views of a nonphysical mind and a physical mind seemvalid to me. While I see how Descartes came to the conclusion of acompletely nonphysical mind, I dont fully agree with his view on it. Nordo I fully agree that the mind is entirely physical. The problem with themind-body argument, at least to me, is that it leaves little room for thesoul. Yes, Descartes believed we have a soul that is nonphysical, but healso believed the mind was nonphysical as well. The materialist view isthat there is no soul because everything is physical, which I do not agreewith at all. I believe that much of the mind and the soul are one in thesame. And what is not the same from the mind to the soul is physical innature. Because of this neither stance completely covers my view on thesubject. I do not agree with Descartes theory of the pineal gland as theinteraction point between mind and body. I cannot explain how the mind/soulinteracts with the body because the only terms I know to use are limited toa physical nature. I believe there are a great many things that are beyondour ability to explain or even comprehend, because we as humans are not all-perfect, and some things cannot be explained by mere human terms. V. ConclusionThere is no easy answer in the case of the mind-body problem. Whilemuch can be explained in a physical way, just as much can only be explainedin a nonphysical way. I believe that Descartes was more correct thanmaterialists in his views, but he still did not completely explaineverything. We have a physical form, but we also have a nonphysical soul. The I that Descartes named is consciousness. I allows us to think,reason, and choose. It allows us to interpret what our bodies perceive inthe world around us. The body, because of its physical nature, cannot existwith out the mind/soul, but the mind/soul nonphysical nature allows it toexist without the body. Descartes was on the right path in his explanationof the mind, but he stopped short and thus missed was not able to completethe definition. Works CitedDescartes, Rene. Meditation on First Philosophy. In Fifty Readings inPhilosophy,Ed. Donald C. Abel, 2nd ed (New York: McGraw-Hill, 2004), pp. 194-202. Donald C. Abel. Fifty Reading in Philosophy. 2nd ed. New York: McGraw-Hill,2004.

Nursing Laws and Ethics for Communities- myassignmenthelp.com

Question: Discuss about theNursing Laws and Ethics for Communities. Answer: The registered nurse always demonstrates the competence and the provision for the care given by the nurses for that can be specified by the requirements of the registration. The registered nurses actually practices independently and in a interdependent manner (Broadbent et al., 2014). They often assume the accountability and are responsible for their self activities and the delegations of the care for enrolling the nurses and the healthcare workers. The delegations are always taken into considerations and the education and the training of the enrolled the nurses and the healthcare workers and for the context of the care. The registered nurses provides the evidence based care for nursing for the people for all the ages and for the cultural groups that includes the individuals, communities and the families. The main role of the nurses who are registered includes the promotion and the maintenance of the health and the prevention of the illness for the individuals who have the physical or the mental illness, the disabilities and the needs for rehabilitation as well as the alleviation for the pain and the suffering that the patients suffer at the end of their lives. The registered nurses tends to assess, plan, evaluate and implements care of nursing in the collaboration of the individuals and for the multidisciplinary form of the healthcare team and for achieving the goals and the outcomes of the healthcare (American Diabetes Association 2016). The registered nurses essentially provides an amount of care in the ranges of the settings that may often include the acute, community, residential and the extended form of the care settings, institution for education and homes for the modification of the practice with accordance to the model of the care delivery. The registered nurses always takes the role of the leadership in the coordination of the nursing and the health care that are within and across the different form of the care services that can be done for the facilitation of the optimal healthcare options. This phenomenon includes the appropriate form of the referrals and the consultations with the other form of the health professionals, service providers and the support services of the community. The reregistered nurse often contributes to the quality healthcare and through the lifelong form of learning and the professional form of the development of the professionals. The research data generation is through the clinical form of supervision and the development of the policy and the clinical form of practice guidelines. The nurses, midwives and the healthcare professionals needs to take care of their all legal and ethical responsibilities that requires the demonstration of the satisfactory form of the base of the knowledge that are accountable for the practice, functioning in accordance with the various legislations that are affecting the nursing and the healthcare for the protection of the individual and the rights of the group. The healthcare providers also have to be self appraised and there should be a professional form of development that have the value of the evidence and the practice based on research. While reflecting towards the practice, feelings and the consequences for the individuals is an important form of the professional benchmarks. The domains essentially relates to the coordination, provision and the organization for providing the nursing care for assessing the individuals, planning and the implementation and the evaluation of the care. This has the direct relation to the establishment, sustainability and the conclusion for the professional form of relationship that are formed in the individual or the group. It has been clearly indicated that there are literature that has been prior to the administration of the treatment for performing the clinical form of intervention that have been undertaken for investigating and assisting with the care that are been provided by the healthcare professiona ls. However, for case 1 it can be seen that the core workers has fallen sick and they are unable to give the care to the patients. However, the law in the healthcare sectors holds a bodily form of integrity in a high form of regards. This phenomenon means that the individuals have full right to determine what actually happens in their body and what are the actual elements that are required for the process of decision-making (Kozier et al. 2015). In case 2, the ethical law that should be practiced will be the law of justice. The registered nurse who has been arrested for n arrested for possession of methylenedioxymethamphetamine (MDMA) and has been charged with an attempt to this. Therefore, it important that the healthcare organization to know about the mishap. It is very much evident from case 3, that the students are taking alcohol at the time of their duty that cannot be pardoned. Therefore, it is the ethical duty of the registered nurses to take strict actions against the students and take care of the concerned patients. Considering the role of the healthcare sectors, assuring the national health of the committee have been taken as the starting point for the recommendations of the Institute of Medicine. It had been said that all the health care organizations have been there in the professional groups that has been in the private and the public form of the purchasers that may adopt to the explicit purposes for the continuous reduction of the burden of the illness, disability and the illness that can be required for the improvement of the health and the functioning of the people. The sector of healthcare includes the regulations, forms of the voluntary and the other form of the governmental organizations. However, these form of the individuals and the organizations have generally referred to the collective form of the group that is known as the healthcare delivery systems (Stein-Parbury 2013). The communication, collaboration and system planning among all the discrete entities are being limited that has been almost incidental for the operations. However, for the convenience, the community tends to the common terminology of the healthcare delivery system. It has been argued by the several healthcare providers there are various regulations that can be added to the costs and there are several high profile form of problems that have created the additional form of the tensions that are necessary for impeding the collaborations between the state public health and the agency for the healthcare delivery systems. Moreover, it has been observed that the delivery of the health care through the private form of the private sectors have faltered due to the responsibility that can be provided in some of the levels of the basic form of the healthcare services for the poor and the population that have been fallen in the governmental agencies that are important for the services of public health. In various jurisdictions, the default in the consumption of the resources and the impairment of the ability of the agencies of the public health for performing is one of the other essential forms of the tasks. The healthcare sector is not the only organization that is holds the strongest determinants of health; however, it is the most vital. Therefore, people are always under the health insurance. The health insurance covers the better health care outcomes for the adults. It has been also associated with having the regular sources of the care that can be greater and the more appropriate form of the use for the health services (World Health Organization 2015). These factors in turn have the improvement of the likeliness of the screening of the disease and for the early detection that are there for the management of the chronic illness and the effective form of the treatment for the acute conditions (Tollefson 2012). The private form of the insurances are to be predominantly been purchased for the employment based groups that needs lesser extension through the policies that are done on the individual basis. The policy funding insurance are provided primarily through the seven forms of the governmental programs. The Medicare somehow provides the coverage of about 14 % of the population whereas there are 11% of the population. Moreover, there is a support from the public funding. However, in all the three cases, the role of the health facility and the education provider of health are very crucial. In case of case 3, we can see that the students of healthcare were performing the act of unprofessionalism. Therefore, it is essential for the professionals who have gathered some experience, penalize and educate the students about the boundaries in their behaviour. They should be educated about the importance of their profession. In case 2, the registered nurses have taken some chemicals from the hospital and have not informed the authority. However, it is very important to make her understand about the ethical and the unethical practices of healthcare. Therefore I feel that the implications for the health facility and/or education provider is required in the healthcare profession. References American Diabetes Association, 2016. Standards of medical care in diabetes2016 abridged for primary care providers.Clinical diabetes: a publication of the American Diabetes Association,34(1), p.3. Broadbent, M., Moxham, L., Sander, T., Walker, S. and Dwyer, T., 2014. Supporting bachelor of nursing students within the clinical environment: Perspectives of preceptors.Nurse education in practice,14(4), pp.403-409. Brown, D., Edwards, H., Seaton, L. and Buckley, T., 2015.Lewis's Medical-surgical Nursing: Assessment and Management of Clinical Problems. Elsevier Health Sciences. Farrell, M. and Dempsey, J., 2010.Smeltzer and Bare's textbook of medical-surgical nursing(Vol. 2). Lippincott, Williams and Wilkins. Howlin, F., Halligan, P. and O'Toole, S., 2014. Development and implementation of a clinical needs assessment to support nursing and midwifery students with a disability in clinical practice: Part 1.Nurse education in practice,14(5), pp.557-564. Kozier, B., Erb, G.L., Berman, A., Snyder, S., Levett-Jones, T., Dwyer, T., Hales, M., Harvey, N., Moxham, L., Park, T. and Parker, B., 2015. Kozier and Erb's Fundamentals of Nursing [3rd Australian edition]. McDonald, F. and Then, S.N., 2014.Ethics, Law and Health Care: a Guide for Nurses and Midwives. Palgrave Macmillan. Stein-Parbury, J., 2013.Patient and person: Interpersonal skills in nursing. Elsevier Health Sciences. Tollefson, J., 2004.Clinical psychomotor skills: Assessment tools for nursing students. Cengage Learning Australia. Tollefson, J., 2012.Clinical psychomotor skills: assessment skills for nurses PDF. Cengage Learning Australia. World Health Organization, 2015.Health Worker Role in Providing Safe Abortion Care and Post Abortion Contraception. World Health Organization.

Project Team Involvement in a Merger

Writing Admission Essay

Writing Admission Essay Writing Admission Essay Writing Admission Essay Most of the law schools require you to write a personal statement in which you must present yourself. A personal statement allows the reader to see an applicant as an individual who differs from other applicants. It is very important that your personal statement reflects you and your life as honestly as possible. Admission essay is your opportunity to talk directly with the admissions committee. It is your chance to help the admissions committee see you as a person.Your personal statement will determine whether you are being accepted or rejected by a school of your choice. Nevertheless, it is necessary to write an admission essay honestly, in an interesting way, and with proper structure. Admission Essay Writing The most important element of an essay is an evidence of your own thoughts. Admission essay topic usually presents one central question and develops a thesis, the answer to the question. Usually, you have to explain or defend your thesis with reasons and evidence gained from your own personal experience. You are expected to impress the commission with interesting thoughts gained from reading or research. It is advisable to make an outline which should include an introduction, body, and conclusion. College Admission Essay Whilewriting admission essay, many students face the problem deciding which information to include. Think about the topic of your admission essay, than create a list of your own experienced and interests, then choose the most interesting events from your life. While writing college admission essay you should also mention why you have decided to enter the chosen college and how you plan to use your life achievements in college. Your job is to sell yourself and distinguish yourself from other applicants. Everyone has qualities that are unique. Read also:http://.com/blog/college-admission-essay-topics Demonstrate your ability to think and express ideas clearly and effectively. Show motivation and capacity to succeed in college. The reason you are asked to write an admission essay is to compare the degree of similarity in research interests between you and the faculty member you wish to work with. However, your research interests should be relevant to the proposed field of study. Additionally, you should show in your college essay that you have basic knowledge in the chosen field of study. There are several different ways you can structure your essay, but the most common format includes an introduction, a body, and a concluding paragraph. Prepare an outline and create several drafts! Order Custom Admission Essay You know that writing a good admission essay is not easy and most of the students struggle with creating a powerful personal statement.is here to help college applicants with admission essay writing of any urgency. Even if you have only 12 hours left until submission, we can help you! Interesting posts: Essay Writing Tips Conclusion Writing Thesis Writing Hamlet Thesis Dissertation Service

Contamination and remediation of soil Assignment

Contamination and remediation of soil - Assignment Example Thermal desorption system The basic process of DHTD system has been illustrated in the figure 1 given below. The soil is dried through heating it directly with the help of a rotary dryer made up from a high temperature alloy. The rotary dryer comprises of a natural-gas-fired burner that has the capability to heat the feed material up to a temperature of about 550oC or 1,022oF. The rate of heating the feed soil by using the rotary dryer is primarily based upon the moisture present in the soil, the size distribution of the soil particles, and the discharge temperature of the soil. The processed-gas is conveyed to the emission control system from the discharge hood that receives the gas from the rotary dryer. The emission control system consists of the dual cyclones, evaporative cooler, thermal oxidizer, bag house, quench, draft fans with dual induction, supply system of sodium hydroxide, acid gas scrubber, stack, and continuous emissions monitoring system. The natural-gas-fired burner of the rotary dryer is basically fitted with the thermal oxidizer that functions between the temperature ranges of 930oC to 1000oC. The gas is cooled down by spraying an air atomized water stream at the top portion of the evaporative cooler. The bag house conveys the gas to a quench chamber and a packed scrubber through the induced draft fans. Then, in order to remove acid gases from the gas, a pH controlled water stream passes again through the scrubber before the stack discharges the gas to the atmosphere. A double tipping valve, steam hood, pug-mill, steam duct, stacking conveyor and shuttle conveyor are used in the construction of a cooling and handling system for the treated soil. The double tipping valve is used to discharge the soil from the rotary dryer to the pug-mill. The pug-mill also, receives the combined dust streams, through a series of screw conveyors, from the bag house and the dual cyclones. Then the soil is cooled and moisturized through spraying water in to the p ug-mill. Subsequently, the shuttle conveyor passes the cooled and moisturized soil discharged from the pug-mill to a stacking conveyor that, in turn, passes it to the stockpile of the treated soil. The steam-duct transfers the stream discharged from the pug-mill in to the evaporative cooler. The stockpiles of 500 ton each hold the treated soil until they are analyzed for complying with the treatment criteria. Figure 1: The Overview of the DHTD System (Troxler et al. 2010)2. Project Schedule The table 1 given below presents the major milestones related to the implementation and licensing of the thermal treatment plant project. Table 1: Project Schedule (Troxler et al. 2010)2. Commissioning Trials The testing sequence proposed for the selected approach at the site included a process comprising of two stages. In the first stage, the plant processes the non-contaminated soil in order to ascertain that all of the electrical, mechanical, and control equipments are working properly. Then, in the second stage, the plant processes the above-average concentration of the contaminated material which takes about 6 to 7 hours. EPA observed, in the preliminary review of the EIS, that the testing sequence should not include a one-step change from ‘0’ to above average concentration of the contaminant material. Demonstrated performance is required by EPA throughout the range of soil contamination. EPA also, suggests that the

Recruitment of Employees in the Field of Property Market of Hong Kong Research Proposal

Recruitment of Employees in the Field of Property Market of Hong Kong - Research Proposal Example The growth in the world economy has created opportunities for many people around the world thus reducing the gap between higher and middle class. Increase in earning capabilities gave rise to spending capabilities resulting in the real estate boom which was also the cause of latest economic recession during 2008. The boom in real estate was seen all over the world which pumped the stock market prices of many companies involved and manufacturing products required for construction. The strengthening economic relations with the Mainland have maintained Hong Kong’s status as an international financial center and a regional business hub. The overall residential property market staged a strong rebound in 2009 and is continuing in 2010 (Hong Kong Property Market Report 2010). In view of the economic strengthening of Hong Kong, it is necessary that human resource is managed effectively. It is evident from the report that property market is booming once again after the looming recessio n and the boom also creates employment opportunities. Human resource management is important in property market because efficient employees need to be recruited and appointed in a suitable position so as to gain the competitive edge over the rivals and at the same time it is also necessary to retain the employees by implementing various promotional schemes. The 2007 credit crisis engulfed the whole world into its ambit badly affecting the real estate boom. However, the recent report by Global Property Guide (1) in its Mid-2010 Property Recommendation mentioned that the world’s property markets are recovering slowly and steadily. According to the Global Property Guide’s survey, it is revealed from the official housing price statistics that 19 out of 36 countries experienced house price increase during the year to end Q1 2010.  Ã‚  

Public Administration and Apply Behaviorist Theory to a Work Issue Essay

Public Administration and Apply Behaviorist Theory to a Work Issue - Essay Example Each of these concepts describes the change in a person’s behavior and the reason for such changes. The conditioned response relates to an activity that results due to a different incident. The next concept of behaviorist theory is aversive behavior. (Plaud, 1998). A person might exhibit a certain kind of behavior in response to a particular situation. This might be due to the disinterest towards the situation. Reinforcement aims at controlling the negative consequences of a behavior which helps in improving a person’s behavior. Consequences are one among the most important concepts of the behaviorist theory. A consequence generally arises from a particular decision or an action. Consequences generally turn out to be positive or negative depending on the behavior of the person. (Dewey, 1999). The situation too plays a major role in deciding the consequence of an action. These key concepts are generally applied to almost all the problems in varied areas. But these concep ts would perfectly suit an organization that deals with more number of problems and issues related to every single department of its. When comparing the other problems, the issue relating to the company’s production. The most common issue is the decline in the quality of the product a company manufactures.

ICT in Private and Government Organisations

ICT in Private and Government Organisations The term I.C.T, otherwise known as Information and Communication Technology, encompasses quite a wide range of the scope of multi-dimensional communication infrastructures and systems employed for enhancing effective communications in business and public organisation.   As implied by the abbreviation and also the full meaning of it, the said communication occurs at different levels and for different purposes, some of which has to be secured, but all of them share one thing in common: they are all enhanced through computers and electronic networks.In recent times, almost every organisation is dependent or assisted with one type of communication equipment or another and the fact that such communication infrastructures can be easily linked to Information Technologies could be claimed as prove of the importance of I.C.T in organisations.   To make this argument more clear, it is necessary to pinpoint some specific organisations, both private and governmental whose operation will collapse or highly hindered, should the I.C.T aspect of it be removed or for some reason cease to function. To make the picture clearer, the organisations to be analysed will be categorised and then individual organisation will now be placed undo the category they belong to before they are further analysed.   The major categories are Private and Governmental and thereafter we look at how the chains are connected and interwoven. This sector is divisible into various other major sub-categories namely:1.  Ã‚  Ã‚   Security: These are organisations such as the security agents including the police, army, customs, immigration officers, civil defence corps, and also the secret agents.   In this sector there is a lot of communication and information exchange going on, some of which are beyond the British borders, e.g. our soldiers in Iraq has to make constant uninterrupted communications via phones, internet, and other satellite-linked, wireless technology networks.   They also need to communicate with one another both as groups or platoons and also as individual.   Here, the communication network has to be as secured as can be. 2.  Ã‚  Ã‚   Social: This relates to everything from financial help to psychological helps and also political helps for foreigners such as asylum seekers and other classes of immigrants.   At this level also communication and efficient information transfer is a necessity.   Help-line telephone services that is installed with up- to-date software for managing calls, sometime on a 24-hour basis and transferring such calls automatically to the officer responsible for each individual cases and also to maintain an orderly queue where necessary. A log of all the official activities is created and stored in the appropriate database, which is connected via LAN networking system and thus the internet or intranet network system to transfer the logged cases to other concerned offices within the department or to the outside near and fear government departments for preparing statistical data (such as spreadsheets), prepare budgets or to inform deliberations on crucial social issues, such as how to manage illegal migration into the country. 3.  Ã‚  Ã‚   Commercial: Sometimes, the government is also involved in commercial ventures, especially in the area of social amenities, such as electricity, telecommunications, transportation, agriculture, and some special production sectors, e.g. exploration and export of mineral resources. 4.  Ã‚  Ã‚   Education: Governments role in the education sector is very high. From nurseries to University education and adults literacy and vocational trainings, the governments hands will always be found in the pie.   To effectively plan and monitor the activities in this sector, the government need to be well equipped with the relevant I.C.T. infrastructures.   A good database that is interpreted and organised by a good spreadsheet software.   Appropriate networking facilities that will link every arm of this education systems ladder to the monitoring departments and sections must be in place.It must be noted here also that each of the education levels have their individual basic I.C.T needs.   For example, At the secondary school level, the teacher manages his classes, schedules and attendance register from a laptop computer, running probably on Windows XP Professional Operating System and installed with Bromcoms Winfolder which is currently version 2.03.   This soft ware is the one that collects daily register for the teacher from the schools server, which is equipped with Bromcoms e-School MIS version is 2.10.2, the softwares that prepares the register ready for the other day. The teachers laptop is either connected either via the CAT5e cables to the Ethernet LAN port which links him to the server, or connected wirelessly via network cards. The server which probably runs on Microsoft SQL houses the schools database and connects to the outside network system via optic fibres of the type Fibre Optic Multimode GBIC (1.25Gb/s bi-directional). The server is secured against power interruptions through the use of Uninterruptible Power Supply (UPS). UPS is a battery system that enables to server to carry on functioning for a period of time in the event of a power outage, or enough time for it to safely shut down if the power outage is for an extended period.The teacher takes class attendance to ascertain that all the registered pupils are in attendanc e and send same via the internet to the data base which is equally connected to back-up storage outside of the school premises to secure against accidental data loss. The library system is another complex I.C.T. system that is active both locally and also on the network to the outside, running on effective software that facilitates an dynamically updated warehouse of information about the whereabouts of library materials and also for calling materials that is in urgent need, or have overstayed with the borrower. 5.  Ã‚  Ã‚   Health: Health is wealth as the saying goes.   The governments involvement in the health sector in deep and this ranges from procurement of hospital equipments to physical maintenance of the hospital premises-employment and payment of wages.   Monitoring of all the activities at the health sector is quite important and this often is done in real time or through other communication channels including writing on paper, which is printed out on a printer connected to computer system connected to both intranet and internet networks.   The health sector is undoubtedly another fertile soil for the I.C.T. systems.   If we have to start analysing the way in which the hospital, as an entity, operates on a daily basis; we will see how appointments are booked on phone, and the doctors secretaries will keep a log of the appointments, having sent a notice to the concerned doctors calendar of schedule.   The patient may have to be sent a printed letter of notification as a reminder of the appointment date and time.   All these activities are also stored in the departments database, which is sent automatically to the hospitals central database, which probably is equipped with multiple hard drives in a RAID array to allow the system to continue functioning in the event of the loss of any one hard drive and also back-up tape drive, which allows a back-up of vital information and for several copies of this data to be kept off site. The doctors, office and consulting room is equipped with computers, which run on up-to-date Operating Systems and also have special software featuring medical encyclopedia, and maybe old cases database, from which they could compare difficult cases and find solutions via the network. The doctors always record their finding on Dictaphones and this is probably for sharing with other colleagues for knowledges sake, but our concern here is that all these equipments are I.C.T based.Heart-beat monitors, incubators, ultra-scan equip ments, X-ray and physiotherapy equipments and many more are scattered all around the hospital.   Patients survive on dialysis machines, which are monitored through computer and network systems. 6.  Ã‚  Ã‚   Administration:   For administration purposes at all levels of governance is the process dependent on I.C.T infrastructures: Databases, civil registration numbers, national insurance number, passports and national identity cards, budgeting, population distribution and statistics, elections, and many more functions of the government are done via reliable I.C.T. infrastructures. Looking at the private sector, there is much more application of the I.C.T. equipments.   This sector can be further sub divided into the following categories:1.  Ã‚  Ã‚   Commercial:†¢Ã‚  Ã‚  Ã‚   Transport:   From Land to air and the sea, transportation is deeply dependent on I.C.T. infrastructures.   From Scheduling to announcements, you will always find I.C.T.   Take the train services for example, most trains in the UK runs on electric and are scheduled and monitored in real time.   Apart from the internal daily runs of this system, the travellers are also included in the chain via e-commerce, such as internet booking and ticketing; the credit card and debit card accessible ticket kiosks are erected for self-services and you can also receive train and coach schedules on your mobile phones in the form of short text messages.†¢Ã‚  Ã‚  Ã‚   Manufacturing: Most manufacturing outfits, especially those involved in the production of continuous process products, su ch as cars, telephones, plastics, dairy products, breweries, etc, are engaging the services of different types of industrial robots for their operation.   These robots or programmable production lines are mostly 100% dependent, because daily running of them depends on information communicated through I.C.T media and the whole activities is afterwards, logged for records purpose and also to monitor the process and know when the machine should be over hauled.†¢Ã‚  Ã‚  Ã‚   Banking and Finance:   Financial institution today are one of the organisations that depend to a high degree on I.C.T. Imagine what the day will be like for the banks and other money markets operators, e.g. Stockbrokers, without their I.C.T. systems. No computers, no internet connections, no printers, no telephones.   How will international banking thrive without the internet?   How about the credit and debit cards? The situation is better imagined than experienced.†¢Ã‚  Ã‚  Ã‚   Insurance:   Ins urance organisations are more or less like banks.   They need a sound I.C.T system for a smooth running of their business every second of the day.†¢Ã‚  Ã‚  Ã‚   Supply Chain sector:   With the advent of e-commerce, supply chain sector is undergoing some kind of revolution right now.   Tesco Supermarket is a testimony to this fact.   Other than the fact that they need a good database for managing their wares, they also use laser scanners, bar code readers for both price tags and security of the wares.   They also use mobile phones to communicate and collaborate towards, customer satisfaction and use public address systems to make announcements.†¢Ã‚  Ã‚  Ã‚   Communication: The story of I.C.T in organisations can never be complete without mentioning the communication sector, whose daily operations are entirely dependent on I.C.T infrastructures.   From   mobile telephony, featuring mobile phones (with camera, video recorder with playback functionalities, MP3, r adio, WAP, Interactive games, chatting, internet, and now T.V; and PDAs with GPS functionalities for navigating continents. Letters are sent within seconds via email messaging, people chat online in written form and also verbally in real time.   It was first on the internet that it was possible to see the person you are chatting with via the web cam.   Pictures and digital music (MP3) is another mystery of the internet communication and information exchange of limitless magnitude. Now we are having internet television and online cinemas.†¢Ã‚  Ã‚  Ã‚   Advertisement: This sectors business revolves around I.CT. very much. They use computers for graphic design, store information, make and edit video materials and digital animations, scanning and printing are part of their daily activities.   These cannot be done without I.C.T infrastructures.†¢Ã‚  Ã‚  Ã‚   Consultancy Services: This organisation requires a good database, and sound network system.†¢Ã‚  Ã‚  Ã‚   Heal th: This is similar to that of the government sector earlier mentioned.†¢Ã‚  Ã‚  Ã‚   Agriculture: Cow milking, feeding and branding and monitoring have all gone hi-tech.   This is made possible through I.C.T.†¢Ã‚  Ã‚  Ã‚   Education: The story in the private sector in not much different from that of the government sector.†¢Ã‚  Ã‚  Ã‚   Journalism:   From news gathering to editing to disseminating, everything in this sector is I.C.T related: Video recorders, digital cameras, Dictaphones, electronic typewriters, computers, etc, are their instrument of office.†¢Ã‚  Ã‚  Ã‚   Others: There are many more areas to be cited.2.  Ã‚  Ã‚   Non-profit organisations: Though they are not profit oriented, these organisations still require I.C.T. based equipments such as telephones and Personal Computers (PC) with internet connections, good printers, fax machines and scanners for their daily operations.   Their major areas of operation is as listed:†¢Ã‚  Ã‚  Ã‚   S ocial Help†¢Ã‚  Ã‚  Ã‚   Environmental Fig. 1. A chart showing I.C.T-related sectors of the human endeavours and some examples of the infrastructures.Conclusion:The role of I.C.T in many organisations surrounding our lives cannot be underestimated.   They are the pivot on which our entire system revolves.

Free Essays - A Personal Utopia in Brave New World :: Brave New World

A Personal Utopia:   An Analysis of a Key Passage in Brave New World   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The key passage of Aldous Huxley’s Brace New World takes place after John has been arrested and is a conversation with Mond.   When John and Mond speak of ideal societies, a major part of Brave New World, the aspect of human nature which makes us search continuously for our personal Utopia, becomes apparent.   In Mond’s study, the sacrifices each character makes in order to find a Utopia are interconnected.   The search for a personal Utopia reveals Huxley’s view on human nature of sacrificing everything to live with self-fulfillment.   Ã‚  The connection of the sacrifices each character makes is shown in the study, helping the reader understand that it is human nature to sacrifice something to live a more fulfilling life.   One sees that all, except Helmholtz and John, are willing to give up an important part of them so they can feel fulfilled.   Mond is willing to sacrifice the one thing dearest to him- science.   He says he gave it up in hope of Controllership.   He got what he paid for by continuing his interest in science, â€Å"By choosing to serve happiness.     Other people’s-not mine.† [235], or by serving stability instead of collapsing the fragile social structure.   At the beginning, Bernard was willing to give up his position in the new world so he could further his studies in finding a society more suited to his needs; but, in the end, he did not want to give up his rank and failed in finding an ideal society.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It becomes apparent that anyone who will not give up a major part of themself will fail in their quest for a greater society.   John is not willing to give up anything, be it antiques to happiness.   In the end, however, he ended up making the ultimate sacrifice- his life.   By ending his life, he escaped into what his society’s religion believed to be a Utopia; it is better known as heaven.   Meanwhile, Helmholtz is able to somewhat adapt to any surronding and makes the sacrifices as needed, that is the reason he was not biased to any other cultures.   There are still faults in his beliefs, thanks to hynopaedia. Helmholtz cannot understand Othello, he is not accustomed   to the social inability the book thrives on.   He was still by far the most able, and willing, to understand John’s society.

Marketing Plan for the Body Shop Essay

Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. The Body Shop’s Tea Tree Concealer, which launched in 2009, is this marketing plan’s character. Tea Tree Concealer is a handy portable stick to conceal blemishes which without over drying the skin. It also produce with organic tea tree oil. Tea tree oil’s ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skin. Based on the SWOT analysis of Tea Tree Concealer, it mentions that Tea Tree Concealer needs to be more popular and needs to uses the gender segmentation that to enlarge the market with the men’s market because the demand of men’s cosmetics market is increasing especially of the concealer. Therefore, the marketing objectives are to enhance the promotion of Tea Tree Concealer that can increase 5-10% sales in short term; and in long term, The Body Shop can develop a Men’s Tea Tree Concealer to satisfy men’s satisfaction of concealer that the concealer can take care about men’s face skin. For the marketing strategies, for short term, the body shop can use promotion tools, such as advertising in Facebook, beauty magazines and promote next to the MTR escalator. Also, the body shop can give general customers 5-10% off discount for buying Tea Tree Concealer. And the VIP can get one more discount after the new product has got 5-10% discount. Moreover, The Body Shop can give out the sample for people like and share the post on The Body Shop’s Facebook page, after that show it to the staff, then they can get one  sample; and The Body Shop can have corporation with Mannings and Watsons. If people consume above $150, they can get a sample of The Body Shop. For long term, The Body Shop can use marketing mix (Product, Price, Place and Promotion), to increase the sales of Tea Tree Concealer and to open up the men’s concealer market, a men’s product that calls â€Å"Men’s Tea Tree Concealer†. In product strategy, The Body Shop can put in money on Research & Development, to develop the â€Å"Men’s Tea Tree Concealer†. In pricing strategy, Market-Penetration pricing is the company choice on setting price because the tea tree collection of The Body Shop is famous in Hong Kong but the tea tree concealer is not familiar with the men. In promotion strategy, The Body Shop can set up a special counter in shops, which is the company promotional product. Some salesperson will promote the new product as men may feel shy to buy make-up product so set up a counter is every shop help the company to find some target. Also, the company will give out some sample if people click ‘like’ in Facebook fans page and to have video promotional campaign, people who have tried to use our product can join this competition. The users have to make a video about the feedback from using new tea tree concealer; the top 10 participants who obtained highest ‘like’ on their video clips can win $1500 cash. For the marketing budget, Statement of Comprehensive Income that it is for the Promotion of Tea Tree Concealer & Men’s Tea Tree Concealer, it shows that it will have a profit in the end of the promotion of Tea Tree Concealer and also have a profit in develop a Men’s Tea Tree Concealer. ————————————————- Contents | Page| 1. Introduction | 4| 2. Current Marketing Situation Analysis * Background Information * Current Market Analysis * Competitor Analysis| 5 – 9| 3. SWOT Analysis| 10 – 11| 4. Marketing Objectives * Short Term * Long Term| 12| 5. Marketing Strategies * Short Term(Advertisement, Discount, Sample, Sponsorship) * Long Term(Marketing mix : Product, Price, Place and Promotion)| 13 – 15| 6. Marketing Tactics * Short Term * Long Term| 16 – 17| 7. Marketing Budget| 18 – 19| 8. Conclusion| 20| 9. Bibliography| 21| 10. Appendices| 22 – 28| ————————————————- Introduction â€Å"Do you want to be more beautiful?† Without doubt, ladies want to show the most beautiful face to others; therefore, they use lots of cosmetics, such as concealer, face primer, eye primer, lipgloss and eyebrow pencil. A lot of people strongly believed that concealer is the most useful cosmetics than others, because concealer is very useful to cover the imperfection on the skin. It is an important character which it can give people a better appearance. Thus, we decided to have a marketing plan for the concealer. Moreover, organic issue is very popular that it started in the past few years, for example, organic food and the products must produce with organic materials. So, we decided that the concealer must produce with organic materials. Finally, The Body Shop’s Tea Tree Concealer, which launched in 2009, has been the character in this marketing plan because Tea Tree Concealer is a concealer which it produces with organic tea tree oil. Tea tree oil’s ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skin The Body Shop uses the gender segmentation that the consumer market is mainly women. We can know from the lots of products collections are mainly decided for female, for instance, Vineyard Peach, Extra Virgin Minerals etc. Although cosmetics’ consumer market is mainly women, the demand of men’s cosmetics market is increasing especially of the concealer. This is because men need a better appearance that it is good for their work and interpersonal relationship. Therefore, The Body Shop needs to enlarge the market with the men’s market. Not only the women market is important, but also the men market. This marketing plan suggests some marketing strategies, which uses marketing mix (Product, Price, Place and Promotion), to increase the sales of Tea Tree Concealer and to open up the men’s concealer market, a men’s product that calls â€Å"Men’s Tea Tree Concealer†. For increasing sales of Tea Tree Concealer, we can mainly use promotion tools, such as advertising; and promotion mix strategies, such as push strategy and pull strategy. For open up the men’s concealer market, we can use product strategy, price strategy, place strategy and promotion strategy, to promote the new product, â€Å"Men’s Tea Tree Concealer†. The marketing plan for Tea Tree Concealer is presented as follow. ————————————————- Current Marketing Situation Analysis Background Information * L’Orà ©al – Company Overview The L’Orà ©al Group is the world’s largest cosmetics and beauty company. Over 500 brands and many thousands of individual products such as hair color, permanents, hair styling, body and skin care, cleansers, makeup and fragrances five worldwide research and development centers. There are two in France and one in the U.S, Japan and China. On 17 March 2006, L’Orà ©al purchased cosmetics company The Body Shop for  £652 million. Their slogan is â€Å"Because we’re worth it too† and the Head office is in the Centre Eugà ¨ne Schueller in Clichy, Hauts-de-Seine, near Paris. In 2003, L’Orà ©al announced its 19th consecutive year of double-digit growth. In 2007, L’Orà ©al was ranked 353 in the Fortune Global 500. The targeted markets of L’Orà ©al are mass, professional, luxury, and active cosmetics markets.They own interests in various activities such as fine chemicals, health, finance, design, advertising, insurance. * The Body Shop – Company Overview The Body Shop International plc, a part of the L’Orà ©al family, which specialized in producing beauty and cosmetics products. It is founded in the UK in 1976 by Dame Anita Roddick. There are more than 2,400 stores in 61 countries including Thailand, Australia and America. â€Å"The business of business should not just be about money, it should be about responsibility. It should be about public good, not private greed.’’ –said Dame Anita Roddick, founder of The Body Shop. The Body Shop creates a non-animal-testing and a fair trading company image. Every product is animal cruelty free and it is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for its Against Animal Testing policy. The Body Shop believes in fair trade, had set up own fair trade programme, called Community Trade. Community Trade works over 30 suppliers in more than 20 countries, providing over 25,000 people across the globe with essential income to build their futures. The Body Shop has five core values, which are Support Community Trade, Defend Human Rights, Against Animal Testing, Activate Self-Esteem and Protect Our Planet. Current Market Analysis * L’Orà ©al / The Body Shop In this section, we will divide into three parts related to market analyses. Frist, the market share of the L’Oreal in the world as The Body Shop is under this brand. Second, the market share of The Body Shop in the world and Hong Kong. Third, explain the target group and their needs of The Body Shop. First, the L’Oreal is a worldwide brand which its shops located in 130 countries. The largest market of the L’Oreal is Asia, Pacific, followed by Western Europe and Northern America, which means Asia has a very high potential to keep increasing. From the graph next to, Asia, Pacific share nearly one-third of the worldwide cosmetic market. Also, from the expectation of Euromonitor, the market share in Asia Pacific will be changed in 2013, the share of China will increase from 22% to 28 % Breakdown of the worldwide cosmetics market Breakdown of the worldwide cosmetics market Moreover, due to the improvement of the technology and increase in quality of life, more and more cosmetic products appear in the market, causing keen competition. In 2011, the L’Oreal is act as leading role in the world, which is 20% of sales more than the other. Second, The Body Shop promotes using organic material and adopting community fair trade, that’s suit the taste of people in the world which have a higher standard of environmental friendly. As the result, The Body Shop has become one of the top 20 cosmetic brands of the world in 2011. Furthermore, compare the sales in the past two years of The Body Shop, the sale increased from 2010 to 2011 in Western Europe and the New Market. The New Market refers to Asia, Pacific Area, for example, China and Middle East. Although we cannot judge that the market share has increased, we can compare the proportion of sales by geographic. The New Market increased 1.4% form 46.9% in 2010 to 48.3% in 2011. This means The New Market has become more important to The Body Shop. The Body Shop uses the gender segmentation that the consumer market is mainly women. We can know from the product collections of Vineyard Peach, Extra Virgin Minerals etc. These products are mainly decided for female, as skin  in different between female and male. Also, the Body Shop promotes using organic materials to make their products. Citizens improve their sense of environment, so the reasons for citizens to choose their cosmetic products not only force on the quality of the product but the level of environment friendly of the product. Furthermore, The Body Shop buys the raw materials under a fair trade system which they have fulfilled their social responsibility, the farmer can earn more compare to other products which do not adapt fair trade. Customers will consider this point as their decision criterion. Lastly, ‘there is only one way to beautiful, nature’s way.’ This slogan is very impressive for nowadays customers. It’s because there is a lot o f news or report point out that chemical has been put into cosmetic products. Also, as the quality of life increased, customers are willing to spend more money to buy nature products. * Concealer Market Concealer is very popular and its market growth stable because of concealer is very useful to cover the imperfection on the skin. It is an important character that it can give people a better appearance. This product is mainly used by women, but use among men is increasing. The concealer is a type of makeup used to cover under-eye circles, pimples and other small blemishes visible on the skin.The concealer also can cover redness and even body flaws such as birthmarks, scars and vitiligo. The market of concealer has intense competition, for instance, The Body Shop(Product name: Tea Tree Concealer), Bobbi Brown(Product name: Creamy Concealer), Cle de Peau Beaute(Product Name: Concealer), Beauty Tech(Product Name: Ice-cream Concealer ), MAC(Product Name: Select Cover Up), Shu Uemura(Product Name: Point Cealer) etc. Also, some of the concealer is especially for a part of skin: for example, whole face, under-eye circles, pimples. * Product Review – Tea Tree Concealer (The Body Shop) We are focus on The Body Shop’s Tea Tree Concealer, which launched in 2009. Tea Tree Concealer is a handy portable stick to conceal blemishes which without over drying the skin. It also produce with organic tea tree oil. Tea tree oil’s ingredient renowned for its anti-bacterial benefits and an infusion perfect to help blemished skin. Also, it traditionally used to promote healthy-looking skin and has fantastic skin moisturising properties. It costs HK$139 / 4.5g (2012’s price). Competitor Analysis * Jurlique Jurlique has spent 25 years to explore the organic and biodynamic ingredients and our unique Bio inherent â„ ¢ process to create the purest, most powerful skin care. From biodynamic farms in South Australia, the leading natural innovation, we have to unlock the potential of the combination of nature and science to create an effective product is beautiful. Just means you healthy, beautiful skin. The Jurlique farm: Their factory on the farm lived a pampered life. Jurlique’s founders searched the world’s richest, most clean on Earth, to build our farm. They found that, in Adelaide (Adelaide Hills). Today, this pristine environment is a wide variety of plants, herbs and flowers, and provides the natural forces Jurlique high performance mixed. As the only Australian beauty brand, our own certified biodynamic farm (NASAA, the National Association of Sustainable Agriculture, Australia certification), we can prove the purity of our harvest. We follow strict organic and biodynamic farming principles, in order to achieve our recognition. In order to maintain a perfect nature, we tend to pick the crop of hand-sorted. The nature of the work and do not oppose it, and we strive to create a richer soil, which means healthy plants, extract and more effective products. So this is a natural process, better farming more beautiful skin. Benefits: It is a natural skin tones covering cream, in order to help to reduce the appearance of defects. Also, it can help balance oily skin surface sebum moderate and can help protect environmental aggressors. Ingredients: The witch hazel extract objects and tea tree oil help to gently clean and moderate sebum in the skin surface. The marigolds and self-healing extract offers comfortable performance and help rebalance the sensitivity. Aloe extract and glycerin strongly hydrate, and helps to soften the skin. Grapefruit seed extract contains antioxidant properties and helps protect the skin against environmental damage. * Oriflame Oriflame was founded in Sweden in 1967 by Hanlin brothers, has become an international market in more than 60 countries around the world. Cosmetics direct selling company. Oriflame has a wide variety of innovative product lines, Sweden, natural beauty products â€Å"by 360 Million independent sales consultants are sold worldwide, and has created more than 1.5 billion euros a year in sales. It is natural beauty products from Sweden. Oriflame offers industry-leading career opportunities, and help people to earn income from the first day of added while moving. The goal of the current personal dreams and ambitions, this is our unique the career concept – â€Å"the creation of wealth today, tomorrow achievements Dream.† Respect for people and nature, become the basis of the company’s operating Philosophy, and is reflected in the company’s social and environmental policies. Oriflame co-founder of the World Children’s Fund, and contributions to numerous global philanthropy projects. Oriflame is a listed companies, the stock is listed on the NASDAQ OMX Nordic Exchange. ————————————————- SWOT Analysis We are focus on The Body Shop’s Tea Tree Concealer, which launched in 2009. We use the SWOT Analysis to analyse Tea Tree Concealer’s Strengths, Weaknesses, Opportunities and Threats. Strengths The Body Shop International plc is a part of the L’Orà ©al Corporate group. L’Orà ©al Corporate has a lot of capital, it can support The Body Shop International plc’s finance and it can have some large scale promotional campaign without consider financial problem. Also, the L’Orà ©al Corporate is the largest cosmetics and beauty company in the world. It is famous, so, The Body Shop International plc can use the L’Orà ©al Corporate’s brand name to have some promotion and it will be more effectively. Furthermore, the Body Shop International plc has a positive reputation and image because of their non-animal-testing and fair trading company image. It can attract some customers, who support non-animal-testing and fair trading, to buy the products. For the Tea Tree Concealer part, one of its strengths is that it is a handy portable stick. This is because customers can easily bring it goes out and leave in somewhere easily. After use the Tea Tree Concealer, it will be without over drying the skin and it is good for our skin too. Moreover, the Tea Tree Concealer is made of organic tea tree oil, which is not only an infusion perfect to help blemished skin, but it can also attract customers, who support using organic raw material, to buy it. Weaknesses The Tea Tree Concealer only has one color tone, it is not suitable for every because different people have different skin color. It only has one color tone that it can satisfy a little part of customers but not lots of customers. Without doubt, everyone has different skin, such as dry skin, oily skin, combination skin, normal skin and sensitive skin. The Tea Tree Concealer only has one type and it also cannot satisfy lots of people, only a little part of customers can use it. Also, as we all know, The Body Shop International plc is founded in the UK in 1976 by Dame Anita Roddick. It is a western company and their products might be more suitable for foreign people. Therefore, the Tea Tree Concealer may not be suitable for Asian. It cannot satisfy more people. Opportunities First of all, many existing cosmetics and skin-care products were tested on animals before they promote to the market in order to make sure the usage of them will not harm human bodies. However, The Body Shop against animals testing, every one of the products is animal cruelty free and vegetarian, which means we do not destroy the habitat of the animals and us. As a result, this is an opportunity of us to promote our product with this special characteristic. The second one is that the product have not taken care the men’s market. The skins of men and women are not the same, so do the needs of them. If we still only focus on the women’s market, our sales would only stay in the same level, so we should not only focus on the women’s needs but also the men’s to enlarge the market. As a result, this becomes one of the opportunities for the company to expand the men’s market and to increase sales volume. Third, the Body Shop is supporting Community Fair Trade, for example in Kenya. Most of the products contain Community Trade ingredients. This can attract customers who are also supporting Community Fair Trade. The body shop is also defending human rights, in order to treat all people in a fair and open fashion, to respect and value their integrity. Last, we are seeking and sustaining natural materials, and using planet’s resources wisely. These are the ways how we approach our environmental target, protect our planet. Threats The competition from competitors such as Jurlique’s natural skin tones covering cream who are also at the same level is keen. They are also providing same type of products and which are inexpensive to attract our same target groups. As a result, we have to consider about what are our vantages and extent them to get more awareness. Furthermore, the brand image of The Body Shop has become old, and is it not that attractive to the new young customers. So there is a need for The Body Shop to rebuild the image into fashion and vitality. ————————————————- Marketing Objectives Our marketing objective has two parts, one is short term and other one is long term. We will explain as follow. Short Term Based on the SWOT analysis of Tea Tree Concealer, it mentions that Tea Tree Concealer needs to be more popular. Therefore, the marketing objective is to enhance the promotion of Tea Tree Concealer that can increase 5-10% sales in short term. It means that we will increase 5-10% sales of Tea Tree Concealer in 5 months. Long Term As for the long term objectives of The Body Shop, it mainly has two steps want to achieve. 1. Develop a new tea tree concealer for men From different researches in the market, we know that the make-up market for men is now expanding; more men are more focus on their appearance for different perspectives. Therefore, The Body Shop should invent a new tea tree concealer for men only, which can focus on the needs of men, such as promotes healing of acne, keeps your skin elastic and improves appearance of wrinkles and fine lines. As a result, the company would like our research and development department can invent a men concealer within nine months’ time. 2. Sale 10000 concealer within six months The company aims at maximizing the profit of the company. If The Body Shop promotes the new product, â€Å"Men’s Tea Tree Concealer†, its focus on the needs of men, so The Body Shop can increase its profit as it promotes a new men product. The company will have a questionnaire in the future so that we can know more about our market, for example, setting our target group, the price that people can accept, which promotion strategies is the best for our market. As a result, we would like to sell 10,000 pieces of concealer within six months’ time, which is a measurable objective. ————————————————- Marketing Strategies Short term To mention the short term objective of the Body Shop, we mainly want to attract some new customers by the new products. On the other hand, we also need to make the original customers continues to consume on our brand. And thus, we have discussed four mainly short term strategy to achieve our aim. 1. Advertisement The Body Shop can have three major ways to show our advertisement. The first one is Facebook. Nowadays, Facebook is a popular website to let people share their feelings and photos. And Facebook in Hong Kong is also necessary to people. Thus, do promotion on Facebook is an effective way to make more people know our new products. The second one is magazines. Magazines major target is office workers and the teenagers, and this target group is same as our products. Therefore, promotion on the magazines one big page can easy to let our targets know our new products. And the third one is promote next to the MTR escalator. MTR has many streams of people every day. And it is free when the people are standing on the escalator. So, display on the escalator advertisement board is also easy to let people know our promotion. 2. Discount For the general customers, The Body Shop can give them 5-10% off discount. And the VIP can get one more discount after the new product has got 5-10% discount. It will be effective that the cheaper price can make the people try it and also it can conveniently to attract more people being The Body Shop VIP. 3. Sample The Body Shop can give out the sample more effectiveness. If we just commonly give out the sample on the street will wreck the value of product. And thus, we have planned to ask people like and share the post on Facebook, after that show it to the staff, then they can get one sample. This method can let people try our new product and also indirectly help our brand having a promotion simultaneously. 4. Sponsorship We try to have corporation with Mannings and Watsons. If people consume above $150, they can get a sample of Body Shop. Sponsorship can provides a great means of broadening our competitive edge by improving our company’s image prestige and credibility by supporting events that your target market finds attractive. Long term For the long term plan for the Body Shop, the company purposes one and half year plan, which help the Body Shop to achieve the goals on developing a new tea tree concealer for men and increase the sale for product. The company will divide the plan into 4Ps. Product: As we all know, the make-up market for men is now expending so the Body Shop should grab this golden opportunity to develop a new tea tree concealer for men only. The skin is different between men and women, the company should focus on the needs of the men’s skin purpose. The company target group is based on beneficial segmentation because our product is only for men who have acnes on their faces. Although we all know that the cost for Research & Development is very high, the company think that people will also come and buy our product. Recently the company has done a survey on the Body Shop and its products. The interviewees thought the Body Shop is popularization, people are able to afford the price range. Therefore, we think put in money on R & D, later on, the Body Shop not only can earn the profit, also earn the advertisement benefit as they not only care about women but also men. Price: Market-Penetration pricing is the company choice on setting price. The tea tree collection of the Body Shop is famous in Hong Kong but the tea tree concealer is not familiar with the men. Therefore, we decide that when the product first enters to the market, the company will set a relatively low price so that it can attract more customers and get feedback from the public. People will consider buying our product because of low price, after they have used, they can re-buy the company’s product. Moreover, in market there is just a little amount of concealer that is only men, our product must keep a competition with other products because if the price set very low from the average, other competitors will also set a very low price, this cannot help the company to maximize the profit, it will greater the loss. If we set a high price, people are not willing to buy the company product as there are other concealers available in the market. The company set a price on $159 per new tree concealer for men which is a reasonable price. Place: In order to let more people to know more about the new tea tree concealer for men, the company will set up a special counter in shops, which is the company promotional product. Some salesperson will promote the new product as men may feel shy to buy make-up product so set up a counter is every shop help the company to find some target. Promotion: First, the company will give out some sample if people click ‘like’ in Facebook fans page, with the advance of technology and the common of using smart phone, people are more easy to obtain different information online, so Facebook is an efficient channel to promote the new tea tree concealer. The  company will maximum given out 10000 sample tea tree concealer. Second, the company decides to have video promotional campaign, people who have tried to use our product can join this competition. The users have to make a video about the feedback from using new tea tree concealer; the top 10 participants who obtained highest ‘like’ on their video clips can win $1500 cash. In this way, we enjoy a promotional advantage as participants will share their video clip for one another so that more people will know about our product. Also, the participants can show a positive experience for the public, the public can see the positive sides of using the new tea tree concealer. ————————————————- Marketing Tactics The short term and long term’s action plan is presented as follow. It shows the different strategies use in different time. Short term Magazine Promotion Facebook Promotion Sample Sponsorship MTR Advertisement Discount 1st month 2nd month 3rd month 4th month 5th month Magazine Promotion Facebook Promotion Sample Sponsorship MTR Advertisement Discount 1st month 2nd month 3rd month 4th month 5th month Long term Research and Development of New Product Review Video Promotional Campaign Facebook Promotion Sample 1st 9th 10th 11th 12th 13th 14th 15th 16th 17th 18th Months Research and Development of New Product Review Video Promotional Campaign Facebook Promotion Sample 1st 9th 10th 11th 12th 13th 14th 15th 16th 17th 18th Months ————————————————- Marketing Budget | THE BODY SHOP| | | Statement of Comprehensive Income| | | (for the Promotion of Tea Tree Concealer & Men’s Tea Tree Concealer )| | | | | | | | | | | | | | | | | | Short Term (5 months)*| | Long Term (18 months)*| | | | | | Note| | HK$| | HK$| | | Sales| | | 1| | 4,170,000| | 1,590,000| | | Less: Cost of Goods sold| 2| | 1,876,500| | 715,500| | | Gross Profit| | | | 2,293,500| | 874,500| | | | | | | | | | | | | Expenses| | | | | | | | | | Advertising Expenses| | 3| | (520,000)| | -| | | Samples Expenses| | 4| | (646,350)| | (238,500)| | | Research and Development Expenses| 5| | -| | (400,000)| | | Promotional Booth| | 6| | -| | (29,500)| | | Video Promotional Campaign| 7| | -| | (15,000)| | | | | | | | (1,166,350)| | (683,000)| | | | | | | | | | | | | Net Profit| | | | | 1,127,150| | 191,500| | | | | | | | | | | | Statement of Comprehensive Income *Before having promotion, the sales is HK$ 3,750,000 in 5 months. **Long term’s sales period is 6 months. Note: 1. Sales: * Short term: HK$ 139 x 30,000 = HK$ 4,170,000 Sold 200 pieces of concealers a day; sold 30,000 pieces of concealers in 5 months. * Long term: HK$ 159 x 10,000 = HK$ 1,590,000 Sold 10,000 pieces of concealers in a half year. 2. Cost of Goods sold: According to Prudence concept, the cost of concealer is 45% of the price. * Short term: HK$ 4,170,000 x 45% = HK$ 1,876,500 * Long term: HK$ 1,590,000 x 45% = HK$ 715,500 3. Advertising Expenses: HK$ 1 x 500,000 + HK$ 20,000 = HK$ 520,000 $1 /page in magazine; 50 magazines; MTR Advertising Expenses HK$ 20,000/month. 4. Samples Expenses: The sample size will be the 1/3 of the original size, the cost of the sample also be the 1/3 of the original cost. * Short term: HK$ 20.85 x 31,000 = HK$ 646,350 Each sample costs HK$ 20.85 (HK$ 139 x 45% x 1/3); 31,000 pieces of sample. * Long term: HK$ 23.85 x 10,000 = HK$ 238,500 Each sample costs HK$ 23.85 (HK$ 159 x 45% x 1/3); 10,000 pieces of sample. 5. Research and Development Expenses: These expenses include research information’s cost and develop the Men’s Tea Tree Concealer’s cost. Around cost HK$ 400,000. 6. Promotional Booth: HK$ 500 x 59 = HK$ 29,500 Each store has a promotional Booth; It costs around HK$ 500 for each. The Body Shop has 49 stores in Hong Kong. And it has 10 booths as spare. 7. Video Promotional Campaign: HK$ 1,500 x 10 = HK$ 15,000 Each winner has $1500 cash. There are 10 winners in total. ————————————————- ————————————————- Conclusion In conclusion, based on the SWOT analysis of Tea Tree Concealer, it mentions that Tea Tree Concealer needs to be more popular and needs to uses the gender segmentation that to enlarge the market with the men’s market because the demand of men’s cosmetics market is increasing especially of the concealer. Therefore, the marketing objectives are to enhance the promotion of Tea Tree Concealer that can increase 5-10% sales in short term; and in long term, The Body Shop can develop a Men’s Tea Tree Concealer to satisfy  men’s satisfaction of concealer that the concealer can take care about men’s face skin. For the marketing strategies, for short term, the body shop can use promotion tools, such as advertising in Facebook, beauty magazines and promote next to the MTR escalator. Also, the body shop can give general customers 5-10% off discount for buying Tea Tree Concealer. And the VIP can get one more discount after the new product has got 5-10% discount. Moreover, The Body Shop can give out the sample for people like and share the post on The Body Shop’s Facebook page, after that show it to the staff, then they can get one sample; and The Body Shop can have corporation with Mannings and Watsons. If people consume above $150, they can get a sample of The Body Shop. For long term, The Body Shop can uses marketing mix (Product, Price, Place and Promotion), to increase the sales of Tea Tree Concealer and to open up the men’s concealer market, a men’s product that calls â€Å"Men’s Tea Tree Concealer†. In product strategy, The Body Shop can put in money on Research & Development, to develop the â€Å"Men’s Tea Tree Concealer†. In pricing strategy, Market-Penetration pricing is the company choice on setting price because the tea tree collection of The Body Shop is famous in Hong Kong but the tea tree concealer is not familiar with the men. In promotion strategy, The Body Shop can set up a special counter in shops, which is the company promotional product. Some salesperson will promote the new product as men may feel shy to buy make-up product so set up a counter is every shop help the company to find some target. Also, the company will give out some sample if people click ‘like’ in Facebook fans page and to have video promotional campaign, people who have tried to use our product can join this competition. The users have to make a video about the feedback from using new tea tree concealer; the top 10 participants who obtained highest ‘like’ on their video clips can win $1500 cash. For the marketing budget, Statement of Comprehensive Income that it is for the Promotion of Tea Tree Concealer & Men’s Tea Tree Concealer, it shows that it will have a profit in the end of the promotion of Tea Tree Concealer and also have a profit in develop a Men’s Tea Tree Concealer. ————————————————- Bibliography * The Body Shop (seen on 20th September 2012) http://www.thebodyshop.com.hk/tc/index.aspx * The Body Shop – Wikipedia, the free encyclopedia (seen on 20th September 2012) http://en.wikipedia.org/wiki/The_Bodyshop * L’Orà ©al (seen on 20th September 2012) http://www.loreal.com/_en/_ww/index.aspx * L’Orà ©al – Wikipedia, the free encyclopedia (seen on 20th September 2012) http://en.wikipedia.org/wiki/Loreal_Kids * Oriflame (seen on 8th November 2012) http://gb.oriflame.com/ * Oriflame – Wikipedia, the free encyclopedia (seen on 8th November 2012) http://en.wikipedia.org/wiki/Oriflame * Jurlique (seen on 8th November 2012) http://www.jurlique.com/ * Skin Care – Jurlique – Hong Kong (seen on 8th November 2012) http://www.jurlique.hk/catalog/main.php?cPath=1 ————————————————- ————————————————- Appendices 1. Sample of the Questionnaire Questionnaire on The Body Shop’s Tea Tree Concealer| Hello, we are students of the Hong Kong Institute of Vocational Education (Morrison Hill), we are conducting a project of Marketing, and is currently conducting a survey about The Body Shop Tea Tree Concealer. All of the information you provide in this questionnaire will not be used for commercial purposes, and destroyed at the end of the project-based learning. 1. What is your personal feeling or opinion towards â€Å"The Body Shop†? (1 is very bad while 5 is very good) Ã¥  £ 1 Ã¥  £ 2 Ã¥  £ 3 Ã¥  £ 4 Ã¥  £ 5 2. Which of the following vocabularies is/are to describe â€Å"The Body Shop†? (Can choose more than 1 answers) Ã¥  £ popularization Ã¥  £ with enterprise conscience Ã¥  £ expensive products Ã¥  £ good quality of products Ã¥  £ poor quality of products Ã¥  £ othersï ¼Å¡_______________ 3. Have you ever seen the tea tree concealer of The Body Shop? Ã¥  £ Yes ( go to question 4) Ã¥  £ No (go to question 5) 4. Have you ever bought this tea tree concealer before? Ã¥  £ Yes ( go to question 6) Ã¥  £ No (go to question 7) 5. As our product helps to protect from anti-bacterial and it is an infusion perfect to help blemished skin. Moreover, it promotes healthy-looking skin and has fantastic skin moisturizing properties. The size of the tea tree concealer is 4.5g which cost $139. After knowing the benefit out product, will you consider to buy it? Ã¥  £ Yes ( go to question 6) Ã¥  £ No (go to question 7) 6. Why will you choose to buy or consider our product? (Can choose more than 1 answers) (can choose more than 1 choice) Ã¥  £ Price consideration Ã¥  £ functions Ã¥  £ coupons Ã¥  £ influence by media Ã¥  £ functions of other brand’s products Ã¥  £ Others:_______________ 7. Why won’t you choose to buy or consider our product? (Can choose more than 1 answer) (can choose more than 1 choice) Ã¥  £ Price consideration Ã¥  £ functions Ã¥  £ Personal feeling Ã¥  £ I don’t do any make-up Ã¥  £ functions of other brand’s products Ã¥  £ Others:_______________ 8. What ways can attract you to buy our product? (Can choose more than 1 answer) (can choose more than 1 choice) Ã¥  £ Advertisement Ã¥  £ Discount / coupon Ã¥  £ Sample Ã¥  £ Gift / Present Ã¥  £ Others:_______________ 9. What is you gender? Ã¥  £ Female Ã¥  £ Male 10. What is your age group? Ã¥  £ 18 or below Ã¥  £ 19-25 Ã¥  £ 26-32 Ã¥  £ 33-39 Ã¥  £ 40 or above 11. What is you occupation? Ã¥  £ Banking / Finance Ã¥  £ Engineering Ã¥  £ Building / Construction Ã¥  £ Hotel / Tourism Ã¥  £ Education Ã¥  £ Retailing Ã¥  £ Beauty Care Ã¥  £ Others:_______________ ~ Thank You!! ~| The company has made an online questionnaire which is relate to this topic, as Cantonese is a common language in Hong Kong so the company decided to upload a Cantonese version to the public. The link is as follow: https://docs.google.com/spreadsheet/viewform?pli=1&formkey=dGNfd3ppOXNxc3JTVUVZMUdtdFVIS3c6MQ#gid=0 2. Result of the Survey 1. What is your personal feeling or opinion towards â€Å"The Body Shop†? (1 is very bad while 5 is very good) Before the company asks questions about the concealer, some background information about the brand name is needed. This question ask the interviewees to give marks on The Body Shop, the average marks is 3.83, nearly 70% of interviewees give more than the average marks so the Body Shop have a positive image in public. 2. Which of the following vocabularies is/are to describe â€Å"The Body Shop†? (Can choose more than 1 answers) As mentioned above, the Body Shop has a positive image so the company would like to know more about the opinions from the public. More than 80% of interviewees responded that the Body Shop is popular is Hong Kong, there are lots of shops in different parts. 32% and 52% of interviewees think the Body Shop run its business with enterprise conscience and the product quality is high respectively. However, 11% and 4% of interviewees have negative image on the Body Shop, they think the products are quite expensive and the quality is not really good. Therefore, we may consider the price while setting for the new tea tree concealer for men. 3. Have you ever seen the tea tree concealer of The Body Shop? The company should have some evaluation meeting on the promotion strategy on tea tree concealer as the nearly 60% of them have never seen the tea tree concealer before which cannot help the company to increase sales. Only 40% have ever seen the concealer before, this reflects the promotion is not strong enough. 4. Have you ever bought this tea tree concealer before? There are totally 59 interviewees responded that they have seen tea tree concealer before but only 40 of them which is nearly 70% have bought before, this seems to be a huge number. However, overall speaking, for all the interviewees, there are only 29% of them bought it. This is not a good situation because only few amounts of people have bought before. 5. As our product helps to protect from anti-bacterial and it is an infusion perfect to help blemished skin. Moreover, it promotes healthy-looking skin and has fantastic skin moisturizing properties. The size of the tea tree concealer is 4.5g which cost $139. After knowing the benefit out product, will you consider to buy it? For another 79 interviewees, 50 of them will consider to buy tea tree concealer, which is 63%. This means there is higher potential for our market to expand. It’s because the public don’t know about the advantages of the tea tree product. From this question, we know that our promotion is not strong enough so we have to improve in future. Also, people may consider about the benefit of the product which is an important element for customers to choose. 6. Why will you choose to buy or consider our product? (Can choose more than 1 answers) For this question, the number of interviewees have to answer is 90, this question aim to find the reason for customer to consider buying our product. 77of the interviewees think that the functions and benefits is very important, 74 of them think the price is reasonable to afford, this means people are consider about the quality and price. Moreover, affected by the other competitors and brands, people will choose to buy the tea tree concealer from the Body Shop. So when the company decides to develop the new tea tree concealer for men, some specific function should be added on in order to attract more people to buy. 7. Why won’t you choose to buy or consider our product? (Can choose more than 1 answer) For this question, the number of interviewees have to answer this question is 48. 25 of them responded they don’t make –up so this group of people is not the company target. 27 of them think the price is relatively high which is a disadvantage, also there have to face the competition from other brands, so people will affect by other company. 8. What ways can attract you to buy our product? (Can choose more than 1 answer) (can choose more than 1 choice) In order to set the company promotional strategy, this question ask about which ways can attract people to buy the tea tree concealer. 85% of them think discounts and coupons are very attractive for them to buy. Moreover, give out samples is also a good way to promote the tea tree concealer. 92 of the interviewees think that gift is quite attractive as they can try to us our product. If the feedback is good, they will re-buy the company’s product. 9. What is you gender? For this questionnaire, there are 87 males and 51 females have answered our questionnaire. 10. What is your age group? Nearly half of the interviewees belong to age between 19 and 25 and 30% are belong to age between 26 and 32. 11. What is you occupation? 33% of the interviewees are students who don’t have enough buying power which may affect our result a little bit. Moreover, the remaining interviewees are